For Nike, we created the editorial design for both internal Marketing Reports and Human Resources communication brochures.

The process included the creation of photographs of actual people and common spaces transmitting their preferences in fashion depending on the situation, place or activity.

The discoveries included knowing that people perceive brands depending on what they are thinking on doing; being Nike the number one choice for the practice of sports.

The findings helped Nike Mexico to know themselves better, and letting know all their team what they could do to develop better products, communication and a stronger brand.